What Is a White Label Casino?
A White Label casino lets you launch an online casino under your own brand and domain without building a platform from scratch. You get an established platform, gaming content, and licensing, while the provider maintains the backend infrastructure.
How the Partnership Works
- WinnerSofts handles the tech: Platform hosting, software integration, payment gateways, licensing, and 24/7 technical support.
- You own the business: Brand design, marketing strategy, player acquisition, and day-to-day operations.
To players, it’s entirely your casino. WinnerSofts powers the platform behind the scenes, while you remain in control of your brand, marketing, and business strategy.
What Does a White Label Casino Include?
WinnerSofts handles the main technical setup before launch. Our White Label package delivers the essential infrastructure required to launch and operate an online casino.
Gaming License
Operate under a WinnerSofts license or sublicense within the licensing frameworks of the Curaçao Gaming Authority (CGA) or Anjouan Gaming (AJGC). We help select a suitable jurisdiction for your target GEOs and business model during onboarding.
Platform and Game Library
Get a complete operational platform covering player accounts, games, wagering, payouts, and back-office management. The platform features 15,000+ games from integrated providers, including Novomatic, Amatic, EGT, Playtech, and NetEnt.
Built-in game aggregation lets you integrate new studios without switching platforms.
Payment Solutions
Support payments across different markets with 40+ payment methods, including Visa, Mastercard, Skrill, Neteller, ecoPayz, Bitcoin, Ethereum, USDT, and Litecoin. Additional local PSP integrations are available upon request during setup.
KYC/AML Tools
Support KYC/AML compliance with integrated player verification and transaction monitoring tools. Any additional jurisdiction-specific compliance requirements are identified and configured prior to go-live.
Hosting and Infrastructure
WinnerSofts manages server hosting, infrastructure monitoring, security updates, and ongoing technical maintenance, backed by 24/7 technical support.
Control Panel and Analytics
Manage your casino through a no-code administrative interface. Manage players and bonuses, set responsible gambling limits, and update site content via the CMS.
Real-time dashboards provide key business metrics and help you analyze and segment your player base. An optional affiliate management module is also available upon request.
Licensing, Payments, and Compliance: Who Is Responsible for What?
Responsibilities in a White Label model vary based on the target jurisdiction, platform configuration, and agreement terms. The table below shows how key operational and regulatory duties are typically shared between the provider and the operator:
| Area | Typical Provider Responsibilities | Typical Operator Responsibilities |
|---|---|---|
| Gaming license | Provides the licensing framework or sublicense and maintains compliance within the scope of its license. | Operates within the agreed licensing model and complies with the applicable licensing conditions. |
| KYC/AML | Provides identity verification tools and basic KYC/AML procedures. | Follows the required procedures and addresses any additional local compliance requirements. |
| Payment infrastructure | Integrates PSPs and maintains the payment infrastructure. | Manages payment operations in accordance with the agreed model and contractual terms. |
| Transaction monitoring | Provides tools for transaction monitoring and detecting suspicious activity. | Reviews system alerts and handles transactions within its area of responsibility. |
| Risk management | Maintains the security of the platform and infrastructure. | Manages the commercial, operational, and customer-related risks of the casino. |
A White Label model does not mean the provider takes over all legal and operational responsibilities. The operator remains responsible for running the casino and meeting any market-specific compliance requirements that apply to its business.
What Does a White Label Casino Cost?
A WinnerSofts White Label solution starts at €17,000. Beyond the base platform setup, a launch budget should also account for recurring payment fees, marketing spend, custom integrations, and ongoing operational overhead.
| Cost Item | What It Includes |
|---|---|
| White Label setup | Platform, brand, domain, and standard project configuration. |
| Platform and provider services | Use of the platform, infrastructure, and services included in the agreement. |
| Payments | Payment provider fees and costs associated with individual payment methods. |
| Additional integrations | Integration of non-standard PSPs, services, or other solutions not included in the standard configuration. |
| KYC/AML and compliance | Additional compliance services or checks required for a specific project or market. |
| Marketing | Player acquisition, affiliate marketing, SEO, advertising, and other operator marketing costs. |
| Legal and local requirements | Additional legal services or jurisdiction-specific requirements, where applicable. |
The €17,000 starting price covers the White Label solution itself, not the total cost of running a casino. Your overall budget will depend on the chosen jurisdiction, payment infrastructure, project scale, marketing strategy, and any additional services you require.
Commercial terms may include a fixed fee, revenue share, or a combination of both. The exact pricing structure depends on the project configuration and selected services.
How Is a White Label Casino Launched?
The launch process typically follows several stages, although the exact sequence depends on the project and selected configuration.
- Define the market and business model — target GEOs, business model, licensing requirements, payment needs, and localization.
- Agree on the configuration — licensing model, brand and domain, game portfolio, payment methods, and required integrations.
- Complete onboarding and due diligence — required checks and procedures, followed by confirmation of each party’s responsibilities.
- Configure the platform — adapt the standard setup to the project’s brand, content, and agreed specifications.
- Integrate and test — test payments, registration, KYC, games, and key user flows.
- Go live — launch the casino once all agreed checks have been completed.
With a standard configuration and ready-made integrations, a casino can go live in 7–21 days. Non-standard integrations, additional compliance checks, market-specific requirements, and other changes may extend the timeline.
White Label, Turnkey, and Proprietary Platform: Comparing Casino Models
White Label, Turnkey, and Proprietary Platform models differ mainly in the level of control, upfront investment, and reliance on the provider. The key differences include licensing, source code access, launch time, customization, and technical support.
| Aspect | White Label | Turnkey / Casino Engine | Proprietary Platform |
|---|---|---|---|
| License | WinnerSofts sublicense under CGA / AJGC | Operator’s own license | Operator’s own license |
| Source code | No | Full source code hosted on the operator’s server | Developed and owned by the operator |
| Starting budget | From €17,000 | From €250,000 | From $500,000 |
| Launch time | 7-21 days | Up to 30 days | 12–24 months |
| Customization | Within the WinnerSofts platform | Full | Full |
| Technical support | 24/7 | 24/7 | In-house team |
| Best suited for | Fast market entry and testing new concepts | Scaling and greater control | Building a proprietary IP-based platform |
When Is White Label the Right Choice?
White Label makes sense when speed to market and lower upfront technical costs matter more than having full control over the code and infrastructure. The model is particularly well suited to the following scenarios:
| Scenario | Best Suited For | Why White Label Works |
|---|---|---|
| Launching a first online casino | Startups and entrepreneurs without an in-house IT team | A ready-to-launch platform and infrastructure allow you to start without developing and integrating the technology stack yourself. |
| Moving from an affiliate model to an operator business | Affiliates with an established audience and traffic acquisition experience | White Label lets you use existing traffic to launch your own brand without building a platform from scratch. |
| Launching a new brand or entering an additional GEO | Existing operators and regional brands | Ready-to-launch infrastructure reduces the technical workload of launching a new project. Available payment methods, content, and jurisdictions depend on the configuration. |
| Testing a new business model | Operators looking to test a niche, audience, or monetization strategy | White Label lets you test a business concept without a large upfront investment in your own platform. As the business scales, you can move to a Casino Engine. |
| Launching with a limited budget | Companies not ready to invest in their own development | A White Label solution starts at €17,000, compared with $500,000 for a proprietary casino. This significantly reduces the upfront investment required to launch the technology infrastructure. |
What Are the Limitations of White Label Solutions?
White Label reduces the technical workload, but it also gives the operator less control over the platform. These trade-offs are important to understand before signing an agreement.
If a project requires full control over the platform, source code, and infrastructure, a Casino Engine may be a better fit. This solution starts at €250,000.
What to Review Before Signing a White Label Agreement
To ensure operational clarity from day one, key technical, commercial, and contractual terms should be agreed during the initial project discussions:
- SLA & Support: Incident handling procedures, priority levels, and support response times.
- Package Scope: A clear breakdown of base features and services versus optional items charged separately.
- Licensing & GEO Coverage: Supported jurisdictions, target markets, and any regional restrictions.
- Compliance Boundaries: The specific division of KYC/AML responsibilities between the provider and the operator.
- Data & Analytics Access: Available reporting tools, data and analytics available to the operator, and export options.
- Integrations & Scalability: PSPs, game providers, and other services available at launch, as well as those that can be added later.
- Exit & Data Portability: Contract termination timelines, data transfer terms, and the process for moving data after the partnership ends.
FAQ
Yes. You can operate under a WinnerSofts sublicense within the Curaçao Gaming Authority (CGA) or Anjouan Gaming (AJGC) licensing framework, without applying for a separate gaming license under this cooperation model. Specific terms depend on the jurisdiction and project configuration.
White Label solutions start at €17,000. Depending on the business model, pricing can include a fixed fee, revenue share, or a combination of both, with final terms confirmed before launch.
With a standard configuration and ready-made integrations, a White Label casino launch timeline ranges from 7 to 21 days. The actual timeline depends on brand assets, domain readiness, target GEOs, required integrations, and compliance checks.
The platform runs on WinnerSofts infrastructure, so operators do not receive access to the source code. Major changes to platform functionality require provider approval. Markets with separate local licensing requirements may also call for a different license and operating model.
Yes. Available payment methods include Bitcoin, Ethereum, USDT, and Litecoin, along with region-specific payment solutions. The exact options depend on your payment infrastructure and target GEO.