What is a White Label Casino?
The White Label model is when an online casino, operating under a provider’s license, uses the provider’s technical infrastructure but enters the market under its own brand and domain. The operator does not receive the source code – it receives a ready-to-operate business.
The gaming license belongs to WinnerSofts, and you operate as a sub-brand under the Curacao Gaming Authority (CGA) or AJGC (Anjouan) license. This means the business complies with regulatory requirements from day one, without having to go through the licensing process on your own, which takes 4 to 6 months. All you have to do is build your brand and attract players, while we provide the platform, games, PSP, and technical support.
Who is the White Label casino suitable for?
This model is suitable for operators who prioritize speed to market over full control over the technology. It’s the optimal solution for launching without major investments.
| Who | Why it’s suitable |
|---|---|
| Startups without an IT-department | No development team needed. We handle all the technical infrastructure. |
| Affiliates transitioning into the operator business | Already have traffic and market insight. The model allows for quick monetization of the audience without technical costs. |
| Regional brands targeting specific geos | Payment systems and content are adapted to the target market. Quick launch without a local license. |
| Entrepreneurs with a limited budget | Starting at €17,000 versus €250,000 for in-house development. Fixed costs, predictable budget. |
| Operators for testing hypotheses | Test your niche, audience, and monetization without long-term investments. When scaling up – switch to Casino Engine. |
Why White Label, and not building from scratch?
A White Label casino can be launched in 14 days with a budget starting at 17,000 euros. Developing an online casino from scratch on your own takes 12 to 24 months and requires an investment of at least 250,000 euros – with no guarantee of success.
| Parameter | White Label | Development from scratch |
|---|---|---|
| Launch time | 14 days | 12–24 months |
| Initial Budget | Starting at 17,000€ | Starting at 250,000€ |
| Development Team | Not required | 10–30 people |
| Licensing | Sublicense from day one | 4–6 months independently |
| Provider integration | 20,000+ games already connected | direct contracts with each |
| Payment systems | 150+ PSPs already integrated | proprietary MIDs and integrations |
| Technical Support | 24/7 | in-house team |
An additional advantage is the payment model. White Label operates on a fixed monthly fee and/or revenue share (a percentage of revenue). The budget is predictable from the very first month, with no hidden development costs.
Comparison of White Label, Turnkey, and In-House Development?
White Label and Turnkey are two different formats for ready-made casinos. The key difference is that the license belongs to WinnerSofts, whereas with Turnkey, the operator operates under its own license and receives the platform’s full source code.
| Parameter | White Label | Turnkey / Casino Engine | In-house development |
|---|---|---|---|
| License | WinnerSofts sublicense (CGA / AJGC) | Operator’s own license | Operator’s own license |
| Source code | No | Full code on the operator’s server | In-house development |
| Startup budget | from €17,000 | from €250,000 | from $500,000 |
| Launch time | 14 days | 30 days | 12–24 months |
| Customization | Within the WinnerSofts platform | Full – any modifications | Full |
| Technical support | 24/7 | 24/7 | In-house team |
| For whom | Quick start, hypothesis testing | Scaling, full control | Proprietary IP platform |
If speed is important at the start – White Label. If you plan to scale and achieve full independence from the provider – Casino Engine with source code transfer.
What does the White Label Casino include?
The operator receives a fully ready-to-use gaming platform under their own brand without having to configure any modules themselves.
Curacao or Anjouan License
The operator operates under a sublicense from WinnerSofts as part of a Curacao license (Curacao Gaming Authority, CGA) or Anjouan (AJGC). Independent licensing is not required – compliance with regulatory requirements is ensured from day one of launch. The Curacao license is the most common in iGaming, while the Anjouan license is an alternative with more flexible terms and a faster application process.
Domain and Branding
We provide a new domain for the project or link the operator’s existing domain. The casino is designed in the operator’s corporate style: logo, color scheme, and visual identity. The operator enters the market under its own brand without disclosing the provider.
Games and Providers
The catalog includes over 20,000 certified games – slots, live casino, table games, and virtual sports. Integrated providers:
Novomatic – classic slots and video slots;
Amatic – table games and slots;
EGT (Euro Games Technology) – slots and progressive jackpots;
Playtech – slots, live casino, poker;
NetEnt – slots with high RTP.
For comparison: most platforms offer 5,000–15,000 games. Our catalog is one of the most extensive on the market.
Payment Solutions
150+ integrated payment methods: bank cards (Visa, Mastercard), e-wallets (Skrill, Neteller, ecoPayz), cryptocurrencies (Bitcoin, Ethereum, USDT, Litecoin). Multi-currency transactions and customization for the operator’s target geography. AML filters and KYC procedures are built-in and comply with CGA requirements.
Hosting and 24/7 Support
We provide server infrastructure, round-the-clock platform monitoring, and technical support. Regular platform updates are included in the service. The operator is not involved in technical operations – all incidents are handled by our team.
Dashboard and Analytics
The WinnerSofts back office gives the operator full control over operational activities without any programming: player management, configuration of the bonus system and responsible gaming limits, real-time analytics dashboards, and a CMS for content management. An affiliate program module can be integrated upon agreement.
What are the limitations of White Label solutions?
The White Label model has objective limitations that are important to consider when choosing a format.
For operators who need full control over the platform, the source code, and their own license, there is a ready-made solution: Casino Engine – transfer of the full code to the operator’s server, starting at €250,000.
FAQ
Yes. White Label online casinos operate under a sublicense from Curacao (Curacao Gaming Authority, CGA) or Anguilla (AJGC). The operator has complied with regulatory requirements from day one without having to go through the licensing process on its own.
Starting budget from 17,000€. The payment model includes a fixed monthly fee and/or revenue share (a percentage of revenue). The exact terms are determined during a free consultation with our team.
There is no access to the source code, and the platform is tied to our infrastructure. Deep customization of the platform is subject to agreement. The license is limited to the jurisdictions of Curaçao and Anjouan – a separate license will be required for heavily regulated markets.
Yes. The White Label payment solutions include the following cryptocurrencies: Bitcoin, Ethereum, USDT, and Litecoin. Crypto transactions are processed through integrated payment gateways with KYT monitoring.
The gambling product can be launched in 14 days using standard integrations. Stages: brand and domain approval, platform configuration for the target region, testing, and launch. We support you at every stage.