What is a Black Label casino?
This is a standalone, more compact gaming product – without its own brand or domain – but with minimal entry requirements in terms of budget and time. It’s the fastest and most affordable launch format in the WinnerSofts lineup, ensuring your project complies with regulatory requirements from day one without the need for independent licensing.
Who is Black Label suitable for?
This plan is suitable for operators who prioritize speed and a low budget over their own brand at the start.
| Who | Why it’s suitable |
|---|---|
| Startups without an IT department | No development team needed – all infrastructure is handled by WinnerSofts. |
| Those testing a hypothesis or jurisdiction | Minimal risk: €7,000 and 48 hours to launch versus months of development. |
| Operators with existing traffic | Quick monetization of the audience without technology costs. |
What’s included in Black Label?
Black Label includes all the components needed to launch and operate an online casino.
Server-side and Backend
The server-side and backend are already configured and optimized for high traffic, so the project is ready to launch without the need to develop the technical core from scratch.
Dashboard
Back Office provides tools for managing players, bonuses, content, and financial reporting. The operator manages the project from a single dashboard without the need for an in-house IT team.
Games and Providers
Hundreds of games from top providers are available from day one without separate negotiations. The content is pre-integrated so that the operator can accept its first players immediately after launch.
Payment Systems
PSPs are pre-integrated: the payment infrastructure operates on the provider’s side, and the operator does not need to go through separate integration processes or set up merchant accounts.
Reports and Anti-Fraud
Reports on players, transactions, and GGR, along with anti-fraud monitoring, help identify risks in advance and keep the operational side of the project under control.
This is the same base stack as in White Label, but without a custom brand or domain.
Why Black Label?
Choosing between launch formats is a choice between speed and control over your brand.
| Product | Black Label | White Label |
|---|---|---|
| Gaming License | Provider’s license only – you operate under a sublicense. | Provider’s sublicense or your own license. Your choice. |
| Software ownership | Full access to manage the site’s admin panel for your players. | Full access to manage the site’s admin panel for your players, with additional customization options. |
| Project Launch | The fastest launch in 48 hours. | Launch time ranges from 7 to 21 days, depending on customization. |
| Customization and Features | Limited: design and content within the template. | More freedom in terms of functionality. |
| Payments and Merchant of Record | The provider processes payments and maintains merchant accounts. | Your choice: the provider processes payments, or you act as the Merchant of Record yourself, and we integrate a PSP on your behalf. |
| Player Data | Entirely yours; your player database is under your control. | Entirely yours; your player database is under your control. |
| Technical Support | Provided entirely by the provider: they update the platform. | Support from WinnerSofts + the option for customization. |
| Financial Terms | Low entry threshold, but a higher percentage of GGR. | Higher one-time payment, but lower percentage of revenue. |
| When it’s a good fit | Quick launch with minimal effort or market testing. | For a more long-term, scalable business. |
| Price | Starting at €7,000 | Starting at €13,000 |
Black Label is the best option for market testing or GEO expansion on a minimal budget. If your goal is to grow your own brand and domain in the long term, a detailed breakdown of the format is available on the White Label Casino page.
What are the limitations of Black Label?
This format has some limitations that are important to consider when making your choice.
- No proprietary brand or domain – the casino operates on WinnerSofts’ infrastructure and domains, with no option to rebrand the project under its own name within this format.
- Design limitations – customization is available within the admin panel and for content, but does not allow for extensive template modifications.
- Dependence on the provider’s license – the project operates under a WinnerSofts sublicense, which is suitable for most markets but does not provide independence from the provider’s terms.
Launch your own iGaming project with expert support from WinnerSofts
Black Label is ideal for a quick start, market testing, and launching an online casino on a minimal budget.